Marketing Your Brand in 140 Characters Or Less

I know this is kind of cheeky, hijacking Kathryn’s post butI wanted to add my five cents before we got started. I’ve been using Twitter for nearly a year now. I’ve learned but am still learning about the best tweets. A good tweet is a Tweet that does what you want it to do. Gets a reaction.

I find myself reading other people’s tweets and the ones that really work for me, I copy and save and put in my own words using the same structure.

A Tweet needs to inspire within three words – once those three words have caught attention – carry on. Do not bog them down with #tags or @mentions. Use just one link.

And over to Kathryn

In website design, the credo used to be that one had an average of three seconds to capture the attention of a visitor with compelling “above the fold” content. If nothing placed immediately under the address bar prompted somebody to scroll down the remainder of the page, you could be certain the next action would either be the back button or a link offsite. While this principle still holds true – there will always be cause to optimize a website for maximum stickiness, it can be applied to marketing via social media. In the case of micro-blogging sites like Twitter, and to some extent the status update feature on Facebook, your space is limited. And every word posted must count.

It is said that brevity is the soul of wit, and where social marketing is concerned it is also the heart of your strategy. As you consider each tweet and status update to promote your products and services, you must choose the words wisely, and tempt followers to want to click-through to the point of sale or conversion.

One solution for gauging interest would be to approach micro-posts as you would your e-mail marketing strategy. When you prepare a blast, it’s natural to want to achieve a strong open rate. Therefore, the subject line of your message is what will lead people to click through to the mail. One advantage to Twitter, as sometimes opposed to e-mail, is that certain words won’t be filtered as spam. If you have complimentary products or deep discounts to advertise, usage of the words free and sale won’t penalize you on social networks. However, it’s also important to note how often you push the hard sell. Repeated canned text could be a turn-off to followers. Check your analytics to determine how many referrals from Facebook, Twitter, and other networks lead visitors to your landing pages.

Do you engage followers on a regular basis? As you study your social accounts and gauge what interests people, try a direct approach. Address followers with links to specific information on your site or third-party affiliates. Using a URL shortening service like can inform you if your target, and others, click through on your suggestion.

Utilizing the economy of words to relay your company’s message can improve traffic flow to your website. Where the Internet tends to foster short attention spans, use the most important words to your advantage and stretch interest from visitors.

By Kathryn Lively

Kathryn Lively is a freelance writer specializing in articles on Facebook marketing services and social media writing.

Article Source: [] Marketing Your Brand in 140 Characters Or Less

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