I was reflecting, as I drove along the motorway yesterday, eating too many sweets as I fought sleepiness, that it was all well and good writing a blog. I could fill it with all sorts of things, funny stuff, sad stuff, interesting stuff but in many respects this made it no different from anyone else’s blog.
I NEEDED my blog to stand out because I needed readers. People weren’t going to read something that didn’t offer something beyond the odd sympathetic snigger in return. It needed to offer something like, ‘Oh, wow, I didn’t know that! That’s sooo useful!‘
So when I got home I did a little research. Apparently, and I’ve learned this too, that many blogs are simply echo chambers for more original thoughts. I know I can be guilty of it too, I have a direct echo below.
But this echo is not without it’s uses. My blog exists to get my books and writing known. If I find an article or something that helps me write/become better known/improve my blog/site/page ranking and I share it here, that’s going to help everyone isn’t it?
There is a formula apparently for writing a good and USEFUL blogs. I got it from the excellent article by Phillip Liu.
It works like this:
First you need to consider what your readers NEED. For authors and writers that would be:
|Information about book promotion. What it is and how, where and when to do it||Opinions and reviews on software and websites and companies and sales platforms||Stories from people in the same boat. Things they can relate to and understand||Funny or provocative stories and articles about promoting books and marketing||Tutorials that teach how to promote books, write better blogs ;-) , improve SEO etc|
Next you need to consider what they WANT.
|Readers want to be entertained. They want to be amused by what they read.
||They want to be able to help. Contribute knowledge, money, skills etc
||They want to be informed. Get the latest news on the subject
||They want to be confronted. Feel angry debate warm their blood
||They want to be told they their beliefs are right|
Now the fun stuff starts! Depending on your mood pick a subject column from each table. For example column 4 in people need (Funny and provocative) and column 2 in people want (Help). Now write your article based on these two keys – For example – A provocative story about how self published authors are losing out against the big marketing machines the well known authors and publishing houses can afford. Tell them what they can do about it and how they can help stop the trend.
The following blog post can be an entertaining story (from want) about book promotion (from need).
And this is how you get ideas for articles that REALLY mean something to your readers. Enjoy.