Before we start – just in case you think Tweeting and twitter are a waste of time consider Dell. In 2009 they made over $3 million in sales through tweeting on Twitter.
In 2011 the predicted revenue Dell generate through twitter is expected to triple… a cool $9 million.
How to write good Tweets
It seems fairly basic, I’m a writer for goodness sake. If I can’t write something interesting in 140 characters how can I be interesting in 140’000?
That said though I’ve found some useful advice and I’m a real newbie at Twitter so who am I to look good advice in the mouth. One challenge to an author who periodically has a crisis of confidence is to be told: ‘If you can spin a good story, you might get readers addicted to the daily dramas of your everyday life.‘
I have to ask myself would my followers really care that the cat peed next to the oven this morning and I stood in it and they probably don’t care that my 14 year old daughter is being bullied on facebook but I’ll probably tweet some of these things anyway – but they certainly won’t care that I weeded the garden or forgot to buy toothpaste! The day to day minutiae of my life is simply not that interesting.
But instead of picturing all my followers on Twitter as faceless, nameless bytes of code and imagined instead that my Twitter followers were in fact regular visitors to my store I would want to strike up a comfortable level of connection that wasn’t overly familiar yet in the same instance offered an insight to the goings on in my life.
So if it feels good, go with it. Be yourself but without your hungry sales hat on!
- Write Tweets about your breaking news.
Just sold the most books ever in one day!!!!
- Post Tweets to links and articles that your followers might be interested in
For example – Check out the new release by Emma Holly http://bit.ly/lx
- Retweet other people tweets
Add please RT or please retweet in your key tweets
- Make followers feel like insiders
Offer interesting behind the scenes insights to your day, your writing and your networking
- Keep your tone casual
It might be business but avoid business speak
- Offer valuable and USEFUL tweets
Share good advice, tips and tricks that will help other authors and readers and writers and book promoters
- Search for yourself
In the search box type your own name in every now and then and look for instances where you might have been mentioned. Some will be great praises, some will be depressing comments about your book/website/blog and some will be questions like – Does anyone know when Heather’s new book is coming out??
Take the time to reply to them – issues, praises – all interactions have the potential to be useful.
- Repeat yourself.
Search on Twitter and see which of your Tweets got the most noticed and repeat them a couple of times across 24 hours. Remember this is a global media. When you start tweeting many of your followers are either heading off to bed or still in bed – don’t miss this audience.